 |
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
BUILDING |
|
|
|
|
|
|
|
| |
|
|
|
La Serenissima
|
|
|
|
|
 |
DESIGNER |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
DESCRIPTION |
|
|
|
|
|
|
|
|
|
|
|
 This building, located in the heart of Milan, was designed in the 60's by Ermenegildo e Eugenio Soncini for the company Campari. It is a one of series of constructions, that in the years of the economic boom, become representative of the new communicative power of the Italian industry.
 The building is distinguished by the burnished colour finish of the metal structures on the facade, the tinted glass of the curtain wall system, the brown paintwork and the smaller volume used as a residential unit. During its heyday, the building would have been considered modern and technologically advanced. However, in its contemporary condition, many of its undeniably fascinating aspects have proved to be uneconomical particularly in terms of energy saving. The new owner has decided to redesign the building respecting the original layout.
The design choice has been to recuperate the ground floor and to reassign its generous amount of unused space to commerce (although part of the central green area is kept), and to aim at a new distribution and increased flexibility of the internal office spaces.
Particular attention has been paid to the system of façades. By shifting back the perimeter façades of the building, it has been possible to gain approximately 360 sq m of overall floor space. This result has also been achieved by creating of a glass skin of variable modules that is able to recompose, like a soft and transparent sheet, the new distribution of the spaces of the ground floor, now accessed via a single entrance.
At the end of the whole process of redefining the façades, all of the same style and height, it was decided to emphasize the overhang of the roof, adjusting it to the dimensions of the redevelopment. |
|
|
|
|
|
|
|
|
ECO-SUSTAINABILITY |
|
|
|
|
|
|
|
|
|
|
|
 LEED GOLD CERTIFICATION
CENED CERTIFICATION
CLASSE B Post-Refurbishment - CLASSE G Pre-Refurbishment
ENERGY CONSUMPTION
21.28 KWh/sqm/Year Post-Refurbishment - 16.14 KWh/sqm/Year Pre-Refurbishment |
|
|
|
|
|
|
|
|
LOCATION |
|
|
|
|
|
|
|
|
|
|
|
|
| Continent |
|
|
|
| Nation |
|
|
|
| Region |
|
|
|
| Province |
|
|
|
| Town |
|
|
|
| Neighborhoods |
|
|
|
| Address |
|
|
|
|
|
|
|
|
|
|
|
MAP |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
TYPOLOGY |
|
|
|
|
|
|
|
|
Main |
|
|
|
ARCHITECTURE | Buildings for offices and professional practises
Offices
Operations on existing buildings
Renovation, rehabilitation and restructuring
|
LANDSCAPE ARCHITECTURE AND NATURAL ENVIRONMENTS | Landscape architecture
Private gardens
| |
|
|
|
|
Additional |
|
|
|
ARCHITECTURE | Commercial buildings
Shops
| |
|
|
|
|
CHRONOLOGY |
|
|
|
|
|
|
|
|
Project |
|
|
|
|
|
2008 - 2010
project winner of competition
|
|
Realisation |
|
|
|
|
|
2010 - 2012 |
|
|
|
|
|
AWARDS |
|
|
|
|
|
|
|
|
| 2014 |
|
|
|
Premio IQU Innovazione e Qualità Urbana
Architettura e Città | Sezione opere realizzate |
|
|
|
|
|
|
|
|
BIBILIOGRAPHIC REFERENCES |
|
|
|
|
|
|
|
|
|
|
| "Bürohaus in Mailand, Park Associati, Mailand", Detail 5/2014 [Umnutzung, Ergänzung, Sanierung / Refurbishment / Réhabilitation], "Dokumenation/Documentation" pp. 436-439 |
|
|
| Lorenzo Ciccarelli, "'La Serenissima', edificio per uffici a Milano / 'La Serenissima', office building in Milan", L'Industria delle Costruzioni 434 [Rassegna Italiana 6], novembre-dicembre/november-december 2013, pp. 54-59 |
|
|
 Luigi Prestinenza Puglisi, "L'anello di congiunzione dell'architettura High Touch / The missing link to High Touch architecture", The Plan 63, dicembre 2012-gennaio 2013/december 2012-january 2013, "Made in Italy" pp. 25-36
Luigi Prestinenza Puglisi, "Edificio direzionale La Serenissima / La Serenissima office building", The Plan 63, dicembre 2012-gennaio 2013/december 2012-january 2013, "Made in Italy" pp. 30-36 (25-36) |
|
|
|
|
|
|
|
|
CLIENT |
|
|
|
|
|
|
|
|
| |
|
| Morgan Stanley Sgr S.p.A. |
|
|
|
|
|
AMOUNT |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
DIMENSIONAL
DATA |
|
|
|
|
|
|
|
|
| Surface |
|
|
|
|
|
|
|
|
STRUCTURES |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
LANDSCAPE DESIGN |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
STAFF |
|
|
|
|
|
|
|
|
|
|
|
| Design |
|
Park Associati
Filippo Pagliani, Michele Rossi |
|
| Project architect |
|
|
| Design team |
|
| Alice Cuteri, Andrea Dalpasso, Marinella Ferrari, Stefano Lanotte, Marco Siciliano, Paolo Uboldi |
|
| Plastic models, rendering, visualization |
|
|
| Structural consultant |
|
General Planning, Milan
Giovanni Bonini, Loris Colombo, Walter Cola, Luca Dagrada, Franco Pesci, Paolo Rossanigo, Roberto Villa, Luigi Zinco |
|
| Systems |
|
General Planning, Milan
Giovanni Bonini, Loris Colombo, Walter Cola, Luca Dagrada, Franco Pesci, Paolo Rossanigo, Roberto Villa, Luigi Zinco |
|
| Artistic consultant |
|
Park Associati
Arch. Marco Panzeri |
|
| Project management |
|
| ECHarris Built Asset Consultancy, Milan |
|
| Consultant for energy and environment |
|
| Habitech Distretto Tecnologico Trentino S.c.a.r.l., Rovereto (TN) |
|
| Energy certification |
|
| Arch. Azor Malpocher, Pinzolo (TN) |
|
| Fire safety |
|
|
| Safety coordination |
|
| PRO.JE.CO Engineering, Dalmine (BG) |
|
| General contractor |
|
| Mangiavacchi e Pedercini S.p.A., Milan |
|
|
|
|
|
ANNOTATIONS |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
CREDITS |
|
|
|
|
|
|
|
|
| |
|
Photos © Andrea Martiradonna and Park Associati
Drawings © Park Associati
Text edit by Park Associati
Courtesy of Park Associati
|
|
|
|
|
|
|
